Panther City Advisory helps companies get rigorous about experimentation and metrics so that every investment decision is backed by evidence.
You don't leave with a report. You leave with a running experiment and a way to measure its impact on your business.
Most teams track a lot of numbers and understand very few of them. We help you define the one metric that captures the value your business creates and the leading indicators that tell you if you're on track.
Running experiments that actually answer the right question is hard. We design experiments that test the assumptions behind your strategy before you commit budget and engineering time at scale.
Shipped features don't equal business results. We build the measurement layer so you always know whether what you're building is working and you can tell the difference between signal and noise.
The most expensive mistake in product development is solving the wrong problem with precision. We work with your team and your customers to define the right problem before writing a single line of code.
Most teams decide what to build with reasonable conviction, not data. This engagement is different. Before building anything, we understand why your customers behave the way they do today, then design an experiment to test whether you can change those behaviors in support of a specific business objective.
In two weeks, you'll walk away with four artifacts your team can use immediately:
We work best with teams who know they need to get more rigorous, and are ready to do it.
Your analytics stack is solid. You're tracking dozens of metrics. But when leadership asks "what's actually driving retention?" or "why did conversion drop last quarter?" — nobody has a clean answer.
"We have all this data and still feel like we're guessing."
You've found early traction and need to set up the metrics foundation before you scale. Do it now, before the wrong habits stick and before investors start asking questions you can't answer.
"We want to be evidence-driven from the start, not retrofit it later."
You know experimentation matters. You've maybe run a few tests. But you don't have a repeatable system, and you're not sure your experiments are actually testing the right things.
"We're A/B testing, but I'm not sure any of it is moving the needle."
I'm Albi, founder of Panther City Advisory and a product manager with 13+ years building digital products that people actually use.
I've built products from zero to launch, shipped AI-powered features, and worked with companies serving millions of customers, including CVS, Kroger, Moody's, Norwegian Cruise Line, and Gap. I've also run experimentation programs designed to close the gap between what leadership measures and what customers value.
Stanford-trained. Fort Worth–based. I work as an advisor, not an agency that hands you a 60-slide deck and disappears. You get direct access to me, practical frameworks, and a genuine interest in seeing your business succeed.
Discovery calls are free, 30 minutes, and focused. Come with a problem in mind, and we'll figure out together whether and how I can help.